These sharp new reads explore the developments and behaviours transforming the world of commerce and the opportunities that lie within
From leadership under pressure to the hidden forces shaping global wealth, this collection of new business books offers more than just fresh thinking – they challenge many of the assumptions that underpin how we earn, invest, price and build value.
Spanning personal wealth creation, corporate leadership, behavioural pricing, inequality and emerging investment markets, Business 5.0 brings you six new reads that reflect a broader shift in how today’s entrepreneurs, executives and investors are approaching money and growth.
Double Up Money Mastery: Your Path to Financial Security for Life
Double Up Money Mastery, authored by wealth-building mastermind, serial entrepreneur and best-selling author Gary Ashworth, offers a much needed, proven methodology to build wealth, whether you’re starting with £1,000 or £100,000 and, when applied correctly, to double your money every three years. Readers will learn how to:
- Choose the right investment area for you.
- Systematically identify and purchase undervalued assets.
- Structure investments for maximum efficiency.
- Leverage the incredible power of compounding returns to build your financial empire.
- Manage risk and use leverage to amplify returns.
- Handle the psychological challenges that often derail wealth-building.
Drawing on the proven strategies used by private equity firms to generate billions, business investors to build empires, and some of history’s greatest innovators — from America’s robber barons to Middle Eastern spice traders — this book presents the wealth-building blueprint millions have been waiting for.
“The book presents the wealth-building blueprint millions have been waiting for”
The CEO Mirage: Seeing Through the Illusions of Leadership
The CEO Mirage, written by business leader and advisor John B. Gearing, strips away the polished veneer of leadership, delivering a brutally honest guide to the leadership illusions that derail companies and the uncomfortable – but necessary – truths that save them. Among the many insights, the book:
- Is packed with real-world case studies, hard-earned lessons and powerfully candid reflections.
- Ruthlessly identifies the illusions that mislead CEOs, founders and investors, and destroy companies from within, such as the false confidence of optimistic business plans, the dangers of yes-men, the seduction of growth at all costs, and the peril of a vision without the execution to match.
- Will change how you think about leadership, show you how to lead what’s real and, critically, equip you to build a company that doesn’t collapse when reality hits.
Whether you’re scaling fast, preparing for an exit, or just trying to survive the next board meeting, The CEO Mirage is must-read.
“The CEO Mirage ruthlessly identifies the illusions that destroys companies from within”
The Pricing Sprint: 12 Steps to Unlock the Power of Pricing
Pricing is often treated as a technical afterthought, yet The Pricing Sprint makes a persuasive case that it is one of the most powerful drivers of business performance. Drawing on behavioural science and deep commercial experience, Jenny Millar and Ann Padley reframe pricing as a strategic discipline that sits at the intersection of customer psychology, data and design. The authors aim to:
- Show how misjudging what customers truly value can quietly erode growth, while small, well-informed pricing decisions can unlock significant gains.
- Provide a clear, structured approach that guides organisations through designing, testing and refining pricing strategies in a collaborative and evidence-driven way.
- Blend real-world case studies with practical tools, encouraging teams to move beyond guesswork and embrace experimentation.
The result is a highly actionable guide that challenges leaders to rethink pricing not as a constraint, but as a catalyst for sustainable growth and competitive advantage. Ideal for founders, executives and commercial teams looking to unlock hidden value.
“The Pricing Sprint is ideal for founders, executives and commercial teams looking to unlock hidden value”
The Billion Dollar Blindspot: Why Women’s Health Is the Investment Opportunity of Our Time
If capital flows reveal what markets truly value, The Billion Dollar Blind Spot exposes one of the most striking mispricings in modern investing. Maryann Selfe, a seasoned global strategist, argues that women’s health represents a vast, undercapitalised opportunity hiding in plain sight. For business leaders, it challenges conventional thinking about where growth and value will come from over the next decade. Drawing on insights from investors, founders and clinicians, the book:
- Explores how structural gaps in research and funding have distorted both healthcare outcomes and capital allocation.
- Highlights the powerful tailwinds now reshaping the sector, from advances in longevity science to AI-enabled care.
- Offers a clear framework for understanding how these shifts are creating new markets.
The result is a sharp reminder that some of the most valuable opportunities lie not in what markets see clearly, but in what they have consistently overlooked. An insightful read for investors and leaders seeking a fresh perspective on long-term value creation.
“The book challenges conventional thinking about where growth and value will come from over the next decade”
Beyond Palatable: A Manifesto for Unapologetic Women
It’s rare to meet a woman-owned business that charges market rate, and studies show that female entrepreneurs earn up to 27 per cent less than their male counterparts.
So many women undervalue themselves, constantly shrinking to be ‘palatable’ to other people. Beyond Palatable is journalist Sophie Jane Lee’s manifesto to help women step into lives that feel grounded, powerful and aligned with who they fully are. Structured in three parts, the book guides readers to:
- Unpack the way they have been taught to think about themselves.
- Reconnect with who they are.
- And finally reclaim who they want to become.
Weaving together interviews with inspirational women from diverse backgrounds, Beyond Palatable is a manifesto for everyone ready to live authentically and unapologetically.
“Sophie Jane Lee aims to help women reclaim who they want to become”
Bring Down the Billionaires!
Written by Jean-Paul Fonteijn, Bring Down the Billionaires! is a clear, urgent exploration of how today’s financial system concentrates wealth in the hands of a tiny elite, and what citizens can do about it.
Drawing on global data and real-world examples, the book:
- Argues that extreme inequality is not accidental but engineered through tax structures, capital growth dynamics and political influence that favour the super-rich.
- Challenges conventional thinking about capital, taxation and long-term market sustainability, encouraging investors and decision-makers to consider how inequality shapes economic risk.
- Inspired by the work of Thomas Piketty, it explains in accessible, plain English why wealth grows faster than wages and how this imbalance threatens social stability and democracy.
More than just a critique, this is a practical call to action that urges audiences to engage with reform and rethink the future of capitalism itself.
“More than just a critique, the book is a practical call to action”