i-invest Online - Coronavirus – business leaders must rise to greatest innovation challenge for a century - BEN PARKER 2

Business leaders must rise to the greatest innovation challenge

Ben Parker, Founding Partner at creative office Made Thought, comments on the challenges and opportunities of innovation....

As the Wall Street Crash hit in 1929 Austrian economist Joseph Schumpeter was a visiting professor at Harvard. He watched as global GDP plunged some 15 percent in less than three years. While his Ivy League contemporaries raced to make apocalyptic forecasts of irreversible decline, Schumpeter kept a cool head. Recessions, he believed, incentivised innovation in a way that the good times simply couldn’t. He was clear – mankind would recover because its brightest thinkers would push themselves to hit new heights of technical achievement.

As the crash became the Great Depression of the 1930s, new enterprises sprung up across America. Underperforming companies were replaced by more dynamic market entrants. Capital was released from dying sectors to industries embracing technological change. More than 70 in-house R&D labs were set up at large companies. Designers, engineers and business leaders collectively threw off the shackles in pursuit of better ways of doing things.

Innovation – once a ‘nice to have’ became a necessity to survive in a world less liquid than ever before. And with this came a genuine sense of fearlessness that would fast-track progress in a way never seen in the history of mankind. The result? The world was introduced to jet engines, electron microscopes, and 100-story skyscrapers.

People are experiencing the kind of hardships we thought had been confined to the early days of the 20thcentury. It is affecting us and our loved ones more than we could ever have imagined. But in this time of adversity we are beginning to see the spectacle that is humankind at its innovative best.

Across the world designers, business leaders and public officials are using the crisis as an opportunity to innovate – co-creating new methods of solving the most pressing problems facing us all. In Milan authorities are set to completely reconsider how mobility is thought of across the city. After lockdown some 22 miles of streets will be reclaimed for sole use by pedestrians in a bid to tackle the city’s chronic air pollution problem. While in the Netherlands British economist Kate Raworth has collaborated with the city of Amsterdam to put her ‘Doughnut’ economic model into practice creating a city-wide circular economy.

Post-coronavirus the systemic challenges that have been facing us for years will remain. World leaders will still be burning the midnight oil trying to square the circle of perpetual economic growth with true environmental sustainability. Blue chip business chiefs will continue torturing themselves to find new ways of appealing to consumers sick to the back teeth of big oil and big plastic.


Written by Ben Parker

The future has accelerated into view.Hardship provides the conditions for the kind of miraculous progress that takes us all to new levels of being. It fosters the boundless experimentation, creative vision, and bold design that just isn’t possible when the going is good. And so the future belongs to those societies, businesses and people bold enough to use adversity as their oxygen.

Ben Parker is Founding Partner at creative office Made Thought.

This week sees the launch of Made Thought Labs – an open call for visionary leaders, brands and organisations to co-create solutions in tackling profound challenges that we face globally.


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