Manufacturers should explore new smart and connected solutions for purchasing, packaging and delivery to keep up engagement with the third of consumers worldwide (32%) that claim digital advancement often/always influences their product choices during lockdown, according to GlobalData, a leading data and analytics company.
GlobalData’s latest report, “COVID-19 Case Study: Technology Solutions”, notes that some retailers are implementing virtual reality (VR) solutions to offer a more engaging visual e-commerce/v-commerce experience for shoppers. These offer a more familiar and visually appealing setting to consumers compared to the normal e-commerce – especially for those who are disabled or have limited exposure to physical stores.
Ramsey Baghdadi, Consumer Analyst at GlobalData, comments: “Brands are progressing from the relatively simple social media campaigns at the initial stages of the pandemic to more innovative solutions such as artificial intelligence (AI) and robotics. In the on-going lockdown conditions many countries face, it is expected that brands are adopting more of a digital space. However, manufacturers need to ensure that their digital solution aligns closely with their product/service. The digital strategy should ensure it goes beyond a social media campaign to boost consumer engagement.”
GlobalData’s report also explains the importance for inclusivity during the crisis, as 14% of older populations (65+) are starting to use digital platforms more often. Retailers have, for instance, been partnering with forward-thinking start-ups to develop solutions through robotics; Tesco’s partnership with tech start-up Starship Technologies to create delivery robots provides an opportunity to introduce a forward-thinking solution for consumers to minimize consumer contact and is accessible of all age groups.
Baghdadi comments: “Robotic partnerships in foodservice and retail align closely with consumer needs. It’s the increase in efficiency such as speedier delivery times that matter, and this allows chains to allocate more employee work time for other tasks – saving costs.”
For more information visit www.globaldata.com
For more Technology news follow i-invest Online.
- BlueSnap appoints Bill Christensen as SVP of Acquiring & Risk
BlueSnap, a global payment orchestration platform for leading B2B and B2C businesses, has appointed Bill Christensen as SVP, of Acquiring & Risk. - Jitterbit Unveils AI-Infused Platform
Jitterbit Unveils AI-Infused Harmony Platform to Accelerate Business Transformation - Spotify founders’ £299 Full Body Scan, Neko Health, launches in the UK
Neko Health Brings a First-of-Its-Kind £299 Body Scanner to the UK, Helping Doctors Find and Prevent Disease Neko Health, the preventative healthcare technology company co-founded by Hjalmar Nilsonne and Daniel Ek (founder of Spotify & Prima Materia), announced today the opening of its Health Centre in Marylebone, 9 St Vincent St, London. From today, people will… Read more: Spotify founders’ £299 Full Body Scan, Neko Health, launches in the UK - UK FinTech vacancies on the rise amid investment rebound
London is at the centre of a rapid increase in UK FinTech recruitment, new figures show. According to data shared with City A.M, FinTech is the top performing category within the country’s financial services industry when it comes to job vacancies in 2024, as investor confidence rises after a dip in recent years. A report by recruiter… Read more: UK FinTech vacancies on the rise amid investment rebound - Ørsted shuts down its last coal-fired heat and power plant
On 31 August 2024, Ørsted will shut down its last coal-fired combined heat and power plant, Esbjerg Power Station, located in the Western part of Denmark. Today, Ørsted is one of the largest renewable energy companies in the world and the global leader in offshore wind power. Earlier, Ørsted was one of the most coal-intensive… Read more: Ørsted shuts down its last coal-fired heat and power plant