Saturday, December 20, 2025

Transforming football: IBM and Bayer Leverkusen use AI for superior game analysis

Bayer 04 Leverkusen and IBM are collaborating on a platform that combines efficiency, sporting excellence and modern technologies to strengthen the connection between players, coaches, clubs and internal IT

IBM (NYSE: IBM) and German Bundesliga giants Bayer 04 Leverkusen are working together to create groundbreaking solutions that combine cutting-edge AI technologies, scalable cloud systems, and data-driven analytics. The resulting combined data and video solution reduces time-consuming manual analyses and sustainably optimises the work of analysts, scouts and decision-makers, with the collaboration marking an important landmark for digital progress in professional football.

The solution, which is operated entirely on the IBM Cloud, was developed in close coordination between IBM and Bayer 04 Leverkusen. Thanks to automated image recognition, previously time-consuming manual analyses are shortened, creating more time for targeted, professional work with teams. The solution combines advanced AI technologies with a scalable infrastructure.

By combining IBM watsonx.ai Studio, which enables the creation and adaptation of specific AI models, and IBM watsonx.ai Runtime, which reliably integrates AI processes into existing workflows, game and training data can be analysed faster and more precisely. IBM Cloud Object Storage provides highly available storage for comprehensive video content, while IBM Cloud Serverless Computing automates compute-intensive tasks and makes the platform flexibly scalable.

“Our collaboration with Bayer 04 Leverkusen shows how AI technologies and innovative cloud solutions can create decisive advantages for data-intensive requirements,” says Hardy Groeger, Distinguished Engineer, Director Data Software Technical Sales & Client Success IBM DACH. “The platform provides reliable, explainable insights that promote a data-driven future for professional football while making the club’s processes more efficient.”

The advantages of the platform:

  • Optimized data processing: By automating key processes, analysts and teams can save valuable time and focus more on strategic decisions.
  • Intelligent pattern recognition: The platform uses advanced AI to intelligently detect events in a football match, enabling data-driven analytics with minimal manual effort.
  • Flexibility and scalability: The platform grows with the club’s needs. It can be seamlessly extended and adapted to incorporate future technologies and requirements – such as API integrations – and applied to additional teams
  • Improved user experience: The platform makes an important contribution to quality assurance and optimization of analysis processes. This modern and transparent solution supports both the coaching team and the planners in their daily work.

AI innovation for German professional sports
“At Bayer 04 Leverkusen, we see ourselves as pioneers in the use of digital solutions to expand the possibilities of professional football,” says Moritz Laux, Team Lead ‘Sports Technologies’, Bayer 04 Leverkusen. “With IBM’s technologies, we are expanding our analytical capabilities. This partnership is a milestone for us on the path to a future-oriented and data-driven digitalization of important processes.”

With the new platform, Bayer 04 Leverkusen and IBM are jointly creating a foundation that combines efficiency, sporting excellence and modern technologies. The collaboration demonstrates how digital innovations and modern AI solutions can not only change the work in professional sports, but ultimately also strengthen the connection between players, coaches, clubs and internal IT.

Image: The BayArena, home of Bayer 04 Leverkusen. © uslatar / Shutterstock.com

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