Half of UK consumers have never heard of the term ‘data centre’, highlighting a significant lack of awareness about their critical role in powering daily digital life
New research from leading global data centre service provider Telehouse reveals how, despite the increasing reliance on digital services and their recent categorisation by the government as Critical National Infrastructure (CNI), 67% of UK consumers admit they do not know what a data centre is or does.
The survey, which involved over 2,000 UK consumers, identifies a significant gap in public understanding. While 48% of respondents believe data centres positively impact the digital services they use at home and work, such as video streaming and online shopping, there remains a substantial knowledge gap about the scale and scope of data centre operations. Nearly half (43%) of the respondents are unaware of the vast number of people, applications, and data supported by these facilities.
Telehouse’s findings also highlight a mixed perception of data centres’ importance in the context of remote working, a trend that has surged in recent years. While 59% see data centres as critical to enabling remote work, 19% are unsure how these facilities support such activities, and 15% consider them not very critical or not critical at all.
DC will explain all
The study underscores the public’s partial understanding of data centres, with misconceptions about their roles. In an effort to bridge this knowledge gap, Telehouse has launched an educational initiative featuring a character named ‘DC’. Through an engaging video, DC aims to demystify data centres, explaining their functions and significance in everyday technology use.
Mark Pestridge, Executive Vice President and General Manager at Telehouse Europe, commented on the initiative: “We realise there’s a significant knowledge gap regarding data centres and their impact on digital lives. By introducing DC, we hope to educate people about the critical work done in data centres and inspire our future generations to consider careers in this field. We also hope that bridging this knowledge divide may be key to increasing trust in the digital infrastructure that underpins our connected lives.”
Telehouse’s commitment extends to supporting education and career development in the technology sector, offering apprenticeships and work experience opportunities to young people. The company also advocates for more educational programmes focused on data centre technologies in schools and universities.