Family-owned luxury interior brand, Addison Ross shares secrets to unlock growth during a period of political and economic uncertainty
Luxury interiors brand Addison Ross is a family-owned business that has been successfully running and growing for almost 50 years. Whilst a lot of businesses suffered during COVID-19, David and Sarah Ross identified this time as a period of opportunity and launched the D2C arm of the business just as the lockdown hit.
Founded in 1978 by David Ross, the business started by selling gallery frames, eventually evolving into a photo frame wholesale business, and is now a household name globally, known for selling luxury interior accessories. In the 90s David was joined by his wife Sarah Ross, his Co-Founder and Brand Director and now their son Harry Ross also sits as the business’ Associate Director.
At a time when the political and economic landscape of the UK is nothing but uncertain, Addison Ross has seen a 40% rise in turnover for the year ending 30th April 2024 and is on track for a further 30% plus growth in 2025.
The brand largely attributes its steady and sustainable growth down to its careful and meticulous trend forecasting (David and Sarah’s designs are always far ahead of the game) its investment in skilled staff and its openness as a traditional enterprise towards new technologies that helps unlock positive opportunities.
Unlike other long-established businesses that are afraid to embrace change, this family-run company relishes modernity, whilst at the same time applies its traditional business experience to every day of trading. This means the brand is constantly at the forefront of tech and innovation, whilst also curating a thriving and happy workplace that sees hundreds of applicants applying for each advertised role.
This Autumn Addison Ross will see the launch of a further 5 new products and Spring 2025 will see the launch of 50 new designs. The brand’s new American warehouse came fully online 6 weeks ago, which will significantly reduce costs and at the same time have a very positive effect on the brand’s ecological footprint. As well as this the brand has invested heavily in its customer service teams across the world with time zone coverage from GST 8am to 12pm.
CEO and Chairman of Addison Ross, David Ross comments: ‘Having a wealth of business experience spanning decades is of course incredibly useful when it comes to making advantageous decisions for the company. But pairing this with our willingness to be open to new strategies within tech and marketing has been the key to keeping us ahead of the game the leaders within our industry. The country is, and continues to go through political and economic challenges, so ensuring that all operations are as sophisticated as can be will make the difference between businesses that succeed and those that do not.’
Further information – https://www.addisonross.com/