Wednesday, October 14, 2026

Consumer confidence is continuously declining

Amid the flare up of COVID-19 infections across the U.S , many consumers confidence are diminishing which is now threatening the economy’s recovery from an unprecedented recession caused by the pandemic. 

Consumer confidence index dropped to a reading of 92.6 this month from 98.3 in June, said the Conference Board on Tuesday. Economists polled by Reuters had forecast the index would drop to 94.5 in July. 

The recent re–opening of businesses have boosted economic activity in the past months, however it was not enough as it left the country struggling to contain the resurgence in new cases of the coronavirus, forcing many authorities in the hard-hit South and West regions to either close businesses again or halt re–openings. 

“Large declines were experienced in Michigan, Florida, Texas and California, no doubt a result of the resurgence of COVID-19,” said Lynn Franco, senior director of economic indicators at The Conference Board. “Looking ahead, consumers have grown less optimistic about the short-term outlook for the economy and labour market and remain subdued about their financial prospects.” 

The number of people submitting claims for unemployment benefits rocketed in mid-July for the first time since late March, when the closures of nonessential businesses almost ground the economy to a halt.  

The Conference Board survey’s present situation measure, based on consumers’ assessment of current business and labour market conditions, rose to a reading of 94.2 this month from 86.7 in June. The expectations index based on consumers’ short-term outlook for income, business and labour market conditions dropped to 91.5 from a reading of 106.1 in June. 

The share of consumers expecting an increase in income was little changed at 15.1% this month and the proportion anticipating a drop rose to 15.0% from 14.1%. 

 

Reported by Lucia Mutikani 

Sourced Reuters 

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