HYPERVSN, a global leader in 3D holographic technology, is set to unveil its innovative solutions at the NRF 2025 retail tradeshow in New York City. Featuring next-generation holographic technology, HYPERVSN will demonstrate how retailers can transform in-store environments into engaging, immersive experiences that captivate customers and enhance brand loyalty.
Visitors will encounter a range of advanced solutions designed to inspire and inform. The popular Pick and Learn concept elevates physical products with holographic visuals activated when a customer picks up a product, offering shoppers detailed holographic insights and guidance to support purchasing decisions. The newly enhanced Digital Avatar provides an AI-powered, lifelike holographic assistant capable of interacting with customers in real-time. Whether offering multilingual support, answering questions, or delivering personalised recommendations, this solution highlights how retailers can provide high-end, tech-enabled customer service today.
HYPERVSN will also showcase its latest advancements in Window Displays, revealing how brands are already using holography to amplify storytelling and boost visibility. Starting with a smaller-scale Luxury Solo solution showcase, which will feature a premium accessory, streamlined to showcase jewellery and other detailed-packed product visuals in compact environments both on the shop floor and in window displays. And going big with a replica of a window display, which will feature both physical products and holograms, based on real use cases of this technology. Finishing with even bigger 3-meter-wide holographic wall, which will showcase how these solutions can make any retail display as immersive as it gets.
HYPERVSN’s solutions address evolving consumer expectations, as highlighted in its recent insights report, Building an Immersive Brand Universe. The report reveals that while 63% of consumers say immersive in-store experiences improve their shopping trips, only 6% have ever encountered 3D holographic solutions, underscoring a significant opportunity for retailers to differentiate themselves through innovation.
“As retailers look for ways to stand out in an increasingly competitive market, solutions like our Digital Avatar and Lift and Learn provide practical, ready-to-install tools to create meaningful customer connections,” says Kiryl Chykeyuk, CEO and Co-Founder of HYPERVSN. “These technologies help retailers blend digital and physical interactions seamlessly, offering new ways to engage and inspire customers.”
Attendees can explore these technologies and more at booth 1605. The NRF 2025 show will take place from 12th to 14th January at the Jakob K. Javits Convention Center.
Further information – HYPERVSN